January 15, 2021 — 

Carousel Capital is pleased to announce the majority sale of Advantage Software ("Advantage"), to Simpli.fi, a Fort Worth-based programmatic platform for CTV, addressable and mobile advertising backed by GTCR, a Chicago-based private equity firm. We believe that the combination will deliver best-in-class performance and productivity for advertising agencies and media buying organizations through improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. 

The full press release can be found here.

William Blair acted as financial advisor and K&L Gates acted as legal advisor to Advantage and Carousel Capital in the transaction.

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