December 07, 2010 — 

Simpson Performance Products, the industry dominant brand in racing safety for more than 50 years and Safety Solutions, Inc., backed by 18 years of restraint engineering knowledge have joined forces. United by the common mission of making the sport of racing safer, the acquisition of Safety Solutions gives Simpson Performance Products a broader racing safety portfolio and enhances opportunities for future growth and development within the industry.

Trevor Ashline, President of Safety Solutions commented, “I am excited about the growth and opportunities that are ahead. I look forward to working with the Simpson team, pooling our resources and experience to continue bringing innovative safety technology and product choice to the sport of racing. Safety Solutions’ customers will continue to be able to get the same great product technology they are accustomed to, and more.”

“Simpson has worked closely with Trevor Ashline and the team at Safety Solutions since 2001. We are confident the product line fits well with our overall safety mission and extends our presence in the Motorsports industry as a one-stop partner for racing safety products. Safety Solution’s patents for head restraint devices have given the industry safety innovations that have proven to make racers safer. Additionally, Ashline’s dedication to extensive dynamic sled testing for head restraints has been exemplary.” states Chuck Davies, CEO of Simpson.

About Safety Solutions, Inc.

After receiving his engineering degree from Rochester Institute of Technology, Trevor Ashline began his career in the automotive industry in Detroit where he worked for 9 yrs. as a Restraint Engineer/Program Manager for restraint companies, such as Takata, Allied Signal and Autoliv. In 2001, after relocating to the Carolinas, Ashline started Safety Solutions and developed the first of many head restraints and other components for racing safety systems. Ashline is a sought after industry expert and has written numerous industry papers including SAE Paper 2008-01-2969: Occupant Compartment Updates for Side to Side Vibration in a Fuel Funny Car. In 2008, Safety Solutions won the NCMA Safety Innovation Award.

About Simpson Performance Products, Inc.

Since 1959, Simpson Race Products has been manufacturing products for racing safety, including drag parachutes, the flagship Simpson product. That is over 50 years as one of the most recognized brands in racing safety, protecting the driver and crew from head to toe with helmets, fire retardant racing suits, restraints, shoes and gloves. Simpson racing suits, team apparel and sublimated shirts are created at its 53,000 sq. ft. manufacturing facility in Harbor City, CA. Helmets, restraints and parachutes are manufactured at its 80,000 sq. ft. facility in New Braunfels, TX. Simpson is the preferred safety gear of championship race teams such as John Force Racing, Stewart-Haas Racing, JR Motorsports and Robby Gordon Motorsports. Simpson gives back to the racers through contingency sponsorships and trackside support in numerous sanctioning bodies, including NASCAR and NHRA. More information about Simpson Performance Products is available at

About Carousel Capital

Carousel Capital is a private investment firm that invests in companies located in the Southeastern United States. Carousel’s investor base includes institutional investors and an elite group of more than 100 current and former CEOs with significant operating experience. Since its inception, Carousel has invested in 28 companies primarily in three targeted growth sectors: business services; consumer products and services; and healthcare services.


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